Know your market before developing
an ad or marketing campaign
Creating a marketing or product plan
enables you to define your company’s strengths and
weaknesses and determine opportunities and threats that exist
within the market place. This plan provides clarification for
your competitor’s business, products, services and
marketing strategies. Gene can create a comprehensive plan
detailing strategies and tactics that draw on your
company’s strengths, confronts your weaknesses, focuses
on market opportunities, and evades threats. The facts obtained
will furnish details necessary to conceive ads and campaigns
that will incite interest and awareness within your market. Below
are a few sample pages taken from a marketing plan.
