Creating a marketing or product plan enables you to define your company’s strengths and weaknesses and determine opportunities and threats that exist within the market place. This plan provides clarification for your competitor’s business, products, services and marketing strategies. Gene can create a comprehensive plan detailing strategies and tactics that draw on your company’s strengths, confronts your weaknesses, focuses on market opportunities, and evades threats. The facts obtained will furnish details necessary to conceive ads and campaigns that will incite interest and awareness within your market.